Norton V4 Superbike, the iconic British brand now under TVS Motor Company’s ownership, is set to make a grand entry into India by late 2025, bringing its flagship V4 superbike to thrill enthusiasts.
Confirmed by TVS, the launch will introduce two models, with the Norton V4 SV or V4 CR likely leading the charge. Showcased at the Bharat Mobility Global Expo 2025, these bikes promise a blend of British heritage and cutting-edge performance, targeting India’s growing premium motorcycle market.
Design and Engineering Excellence
The Norton V4 SV, a fully-faired superbike, and the V4 CR, its café racer sibling, boast striking designs with lightweight carbon-fiber bodywork and carbon wheels on the SV variant. Built on an aluminum chassis with a billet aluminum single-sided swingarm, these bikes prioritize agility and strength. High-spec Ohlins suspension and Brembo brakes ensure top-tier handling and stopping power, making them ideal for both track and road. The V4 CR’s café racer aesthetic, with its retro-modern vibe, has already drawn praise for its sleek look at expos.
Powerhouse Performance
Both V4 models are powered by a 1,200cc, 72-degree V4, liquid-cooled engine, delivering an exhilarating 185 bhp at 12,000 rpm and 125 Nm of torque at 9,000 rpm. Equipped with a 6-inch digital display, LED lighting, three riding modes (wet, road, sport), and a quickshifter, these bikes cater to performance-driven riders. The V4 SV’s track-focused setup and optional race exhaust make it a standout, while the V4 CR offers a more versatile ride for urban and open-road adventures.
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Specification |
Details 
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Engine |
1,200cc, 72-degree V4, liquid-cooled |
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Power |
185 bhp @ 12,000 rpm |
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Torque |
125 Nm @ 9,000 rpm |
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Suspension |
Ohlins 43 mm USD fork, Ohlins mono-shock |
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Brakes |
Brembo, dual 330 mm front discs, single rear disc |
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Expected Launch |
Late 2025 |
Leveraging the India-UK FTA
The India-UK Free Trade Agreement, finalized recently, slashes import duties from over 100% to 10%, making the Norton V4’s premium pricing—starting upwards of ₹40 lakh in Europe—more accessible for Indian buyers. TVS plans to localize production, potentially reducing costs further while leveraging shared supply chains. This strategic move not only makes the V4 competitive against rivals like Ducati and Triumph but also positions India as a manufacturing hub for Norton’s global exports.
Market Buzz and Competition
Excitement is palpable, with posts on X highlighting the V4’s premium appeal and performance credentials. The bikes will compete with Indian-made Triumphs and Harley-Davidsons, as well as Royal Enfield’s expanding lineup. TVS’s investment of over ₹1,000 crore in Norton since its 2020 acquisition has fueled development, with plans for six new models by 2027, including single and twin-cylinder options. The V4’s launch will mark Norton’s intent to challenge the retro and superbike segments in India.
The Road Ahead
As Norton prepares to launch the V4 superbike, TVS is crafting a differentiated retail experience to reflect the brand’s “Design, Dynamism, and Detail” philosophy. With manufacturing set to begin in India and a new Solihull facility in the UK, Norton is poised for global growth. The V4 SV and CR, expected to debut around September 2025, will cater to India’s elite riders seeking exclusivity and performance. This launch signals a bold new chapter for Norton in India, blending heritage with high-octane thrills.