A New Chapter for Harley-Davidson in India
Harley-Davidson, in collaboration with Hero MotoCorp, launched the X440 on July 3, 2023, marking a significant milestone in the brand’s journey in India. Priced at ₹2.39 lakh (ex-showroom), this single-cylinder motorcycle blends classic Harley aesthetics with modern features, targeting Indian youth and enthusiasts of neo-retro bikes.
The X440, manufactured at Hero’s Garden Factory in Neemrana, Rajasthan, garnered over 25,000 bookings globally within a month, challenging Royal Enfield’s dominance in the 350-450cc segment. This launch reflects Harley-Davidson’s strategic pivot to capture the growing premium bike market in India after resuming operations through its partnership with Hero in 2020.
Classic Design with a Modern Twist
The Harley-Davidson X440 embodies a timeless cruiser-inspired look, drawing inspiration from iconic models like the Nightster. Its round LED headlamp, teardrop fuel tank, and chrome accents evoke Harley’s heritage, while broad shoulders and wide handlebars ensure a commanding presence.
The bike’s single-piece seat and clean side panels enhance its retro appeal, though some note the rear design could be more refined. Modern touches like a digital instrument cluster with Bluetooth connectivity, call/SMS alerts, and navigation cater to tech-savvy riders, making the X440 a perfect blend of old-school charm and contemporary functionality.
Power and Performance
Under the hood, the X440 boasts a 440cc, single-cylinder, air-oil-cooled engine, delivering 27 bhp and 38 Nm of torque. Paired with a 6-speed gearbox and an assist-and-slipper clutch, it offers smooth and refined performance, ideal for city commutes and highway cruises.
The bike achieves a mileage of up to 35 kmpl, making it suitable for long rides. Its suspension setup, featuring upside-down front forks and twin rear shocks, ensures a comfortable ride, while dual-channel ABS and disc brakes provide reliable stopping power, enhancing safety on diverse terrains.
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Specification |
Details |
|---|---|
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Engine |
440cc, single-cylinder, air-oil cooled |
|
Power |
27 bhp |
|
Torque |
38 Nm |
|
Gearbox |
6-speed |
|
Mileage |
Up to 35 kmpl |
|
Price (ex-showroom) |
₹2.39 lakh onwards |
Market Impact and Competition
The X440 has stirred the Indian motorcycle market, positioning itself as a formidable rival to the Royal Enfield Classic 350, Triumph Speed 400, and Hero Mavrick 440. Its competitive pricing and Harley’s brand prestige have fueled its popularity, with festive offers in October 2024, including ₹23,000 in benefits and ₹5,000 cashback, further boosting sales.
The partnership with Hero has enabled Harley-Davidson to leverage local production and distribution through Hero’s Premia dealerships, ensuring wider accessibility. Recent SEBI filings indicate plans for new X440 variants, including a potential Nightster 440, and an all-new model, signaling an aggressive expansion strategy.
Rider Experience and Future Prospects
Early reviews praise the X440’s throne-like seat and comfortable riding position, making it a standout for daily commutes and weekend getaways. A ZigWheels report noted its 29 kmpl mileage and likened it to a modern Royal Enfield Classic 500, resonating with riders seeking heritage and performance.
Custom builds, like Bombay Custom Works’ flat-tracker X440 showcased at India Bike Week 2023, highlight its versatility. With Hero and Harley extending their collaboration, the X440 platform is set to evolve, potentially entering the 500-600cc segment. This launch not only redefines Harley-Davidson’s presence in India but also sets the stage for a new era of premium motorcycling.